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Marketing & Advertising
Product Highlights : Marketing & Advertising
Psycho Sell Advertising & Persuasion
Marketing : Marketing Target Consumers
Newspaper Advertising
The Marketing Series 1: The Internet Revolution
Cola Conquest 2: How Coca-Cola Took Over the World
Responsible Corporations?Showing products 1 to 12 of 96
Marketing & Advertising contains 96 products
 | 3 Marketeers - Cutting Through the Marketing Barrier “Advertising is too expensive”
“I don’t need to market my business”
“I already know what my customers want”
Sound familiar?
3 Marketeers is an Australian-made, no nonsense toolkit designed to assist and empower your… | $255.00ex GST
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 | A Changing Industry: The New News Technological advances are rapidly redefining the news industry-and raising critical ethical concerns. Is the Internet's ability to deliver instant news and to track audience behavior resulting in lower news standards? And is TV news blurring the line between hard news and infotainment? In this two-part NewsHour program, syndicated columnist Richard… | $80.00ex GST
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 | Advertising & the End of the World Advertising & the End of the World features an illustrated presentation by Sut Jhally of the University of Massachusetts Amherst, the producer and writer of the award-winning Dreamworlds II. Focusing directly on the world of commercial images, he asks some basic questions about the cultural messages emanating from… | $195.00ex GST
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 | Advertising Agency Discusses how agencies are organised – the functions they perform and how they are compensated by clients. Shot on location at Harris Drury Cohen, a full-service agency with $90 million in billings. Shows the daily operation with comments by personnel in creative, account management, marketing services and management. | $149.00ex GST
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 | Advertising and Marketing
on the Internet Is the Internet “Marketing Heaven” or just an overrated marketing tool? Is it just another medium or does it provide a unique opportunity for advertisers? Focuses on the use and appropriateness of marketing & advertising on the Internet. Special topics include target audiences, structural considerations, efficiency, closure and critical issues… | $149.00ex GST
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 | Advertising Creative Appeals Discusses rational appeals used extensively in B2B advertising vs. the use of emotional appeals common to consumer advertising. Using both print ads and TV commercials, shows examples of the five most common emotional appeals of Humor, Sex,… | $149.00ex GST
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 | Advertising in the Digital Age Do you know when and where are you being targeted for marketing? It may be more often and in more places than you think. Advertising in the Digital Age features interviews with cutting-edge advertising and media professionals who give an overview of how to navigate new media marketing techniques… | $79.00ex GST
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 | Advertising Layout Part I: Space Allocations Excellent for any course in advertising, advertising creative or graphic design. Suggests the proper space allocation for the illustration, headline, copy and logo. Discusses whether to use a photograph or original art for the illustration. Covers headline issues such as overprinting, reverse type and typefaces. Shows examples of the optical… | $144.00ex GST
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 | Advertising Layout Part II: Visual Direction Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of “diagonal”, “standard”, “C”, “Z”, “overlapping”, and “spatial progression.” Concludes with a special section… | $144.00ex GST
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 | Advertising Missionaries In Papua New Guinea where over three quarters of the population cannot be reached by regular advertising media, markets are being developed by other means. A theatre group travels the remote highlands performing soap operas devised around advertising messages for products like Coca Cola, Colgate and Mortein. The film follows… | $331.00ex GST
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 | Behind the Browser In easy-to-understand lay terms, Matt Cohen explains the key applications at work behind a Web page. You’ll see how a page is generated from le downloads and links, how traf c to the page is tracked, what cookies are and how they are used, and more. | $109.00ex GST
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 | Behind the Screens: Hollywood Goes Hypercommercial Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from… | $125.00ex GST
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